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Public Notice Advertising

As part of its role as a community newspaper, the Independent Coast Observer publishes public notice advertising ("Legal Ads") to inform its readers of important actions affecting them. The ICO was Adjudicated a Newspaper of General Circulation by Decree# 15294, Mendocino Superior Court on October 13, 1972, and publishes legal advertising for Mendocino County and for the City of Point Arena. A Fictitious Business Name Statement protects the business name for its owner in the community, and also informs customers and creditors who actually owns the business. Alcoholic Beverage Control notices inform the community of new or changed liquor licenses in their area, and County Planners and other governmental agencies notify area residents of important developments through Public Notice Advertising.

Rates:

• Trustee's Sale:
  $195 (3 publications)
• Fictitious Business Name:
  $50 (For 4 publications)
  plus receive a $20 discount coupon for display advertising.
• Alcoholic Beverage Control
  $30 (3 publications)
  $20 (1 publication)
• Other Notices
  $5/column inch, and $4.75/column inch for repeat.
• Other charges:
  Minimum charge $20 first publication, and $15 for repeat
  Late fee for ads accepted after deadline, $10.00
  Extra affidavit, $5.00